Treemark
treemark.co.uk
Treemark is a Nottingham based specialist in bespoke kitchen design and installation, and custom fitted bedrooms. Operating at the premium end of the market, every project they take on is meticulously designed, crafted, and finished to the highest standard at their own Nottingham workshop. Their work is the kind that transforms homes and leaves a lasting impression, and their reputation amongst clients who value quality over cost reflects that. The challenge was ensuring their website communicated that same level of excellence to every potential customer who landed on it.
The Challenge
Treemark came to getyouonline.co.uk with a specific and important requirement. They needed a website that truly reflected the premium nature of their work, and crucially, one that positioned them clearly as something above and beyond the typical kitchen fitter.
This distinction matters enormously in their market. There is a significant difference between a business that fits kitchens and a business that designs and installs bespoke, high value, handcrafted kitchen and bedroom spaces. Treemark is firmly in the latter category, and their previous online presence was not communicating that clearly enough. A potential customer browsing for a premium kitchen designer needs to feel that difference immediately when they land on a website. If the site looks generic or understated, the assumption will follow.
The risk of getting this wrong is not just a missed enquiry. It is attracting the wrong kind of enquiry altogether. A website that fails to signal premium quality will generate contacts from people with mismatched budgets and expectations, wasting time on both sides. Treemark needed a website that would attract the right clients, inspire confidence from the very first impression, and clearly communicate the level of investment and quality that their work represents.
The Solution
getyouonline.co.uk designed and built a stunning, premium website for Treemark at treemark.co.uk. Every decision made during the design process was guided by a single objective: to create something that looks and feels as exceptional as the work Treemark produces.
The result is a website that makes an immediate and powerful impression. Rich, dark tones sit alongside warm gold accents drawn from the Treemark brand, creating a visual identity that speaks of quality, craftsmanship, and confidence without saying a word.
Key features of the website include:
- Premium Visual Design: A dark, sophisticated colour palette paired with large format photography creates the instant impression of a high end brand. The design elevates Treemark clearly above the standard kitchen fitter aesthetic and positions them exactly where they belong in the market.
- Burger Menu Navigation: A full screen navigation approach that keeps the focus firmly on the visual content and gives the site a clean, editorial feel more in keeping with a luxury brand than a traditional trade website.
- Large Hero Header Images: Oversized, full width imagery is used throughout to create a genuine wow factor from the moment a visitor arrives. The photography showcases completed projects in a way that immediately demonstrates the quality and ambition of Treemark's work.
- Subtle Heading and Button Animations: Carefully considered animations on key headings and quote prompts add a layer of polish and sophistication to the browsing experience, reinforcing the premium feel of the brand without ever feeling excessive.
- Recent Projects Slider: A dynamic, visual showcase of completed kitchen and bedroom installations, allowing potential customers to browse real work and find inspiration for their own projects. Seeing finished results builds confidence in a way that words alone cannot.
- Mixed Social Media Feed: Pulling posts directly from the Treemark Facebook page and Instagram account in a combined live feed, ensuring the website always feels current and connected while giving visitors a broader view of the brand's activity and personality.
- Arrange a Quote Call to Action: A prominent and well placed quote prompt throughout the site, making it straightforward for interested visitors to take the next step and get in touch with the team.
- Dedicated Service Sections: Clear, well structured coverage of the main services offered, including bespoke kitchens, custom bedrooms, and handmade furniture, each presented in a way that reinforces the premium positioning of the brand.
- Fully Responsive Design: An experience that translates beautifully from desktop to mobile, ensuring the visual impact of the design is never compromised regardless of how a visitor is viewing the site.
- On Page SEO Optimisation: Built with local search visibility in mind from the ground up, targeting the key terms that potential customers in Nottingham and the wider East Midlands are using when searching for premium kitchen and bedroom specialists.
The Takeaway
Google Rankings
Achieving strong organic visibility for "bespoke kitchens Nottingham" is no small feat. This is a search term actively competed for by a range of well established local businesses, some of whom have been trading and building their online presence for decades. At the time of publication, Treemark is ranking in position 6 on page 1 of Google for "bespoke kitchens Nottingham", placing them firmly on the first page of results for one of the most valuable search terms in their market.
Page 1 visibility for this term means Treemark is being found by homeowners in Nottingham who are actively searching for exactly the kind of premium, bespoke kitchen service the business offers. These are not casual browsers. They are people in the process of planning a significant home investment, and the fact that Treemark appears on the first page alongside established competitors is a testament to the quality of the website build and the SEO strategy behind it.
For a premium brand where a single project can represent a significant contract value, the commercial impact of consistent page 1 visibility is substantial. Every relevant visitor who finds Treemark through organic search is a potential high value client, and being present on page 1 ensures the business is always in the conversation.
Google Analytics
The Google Analytics data for Treemark reflects a website that is performing well across multiple channels and attracting a genuinely engaged audience. With 1,374 total sessions recorded in the period reviewed and an overall engagement rate of 52.62%, the site is drawing in visitors who are taking the time to explore the content and interact with the brand properly.
Organic search is the dominant traffic channel, accounting for 43.89% of all sessions at 603 visits. The quality of that organic traffic is particularly encouraging. Organic search visitors deliver an engagement rate of 64.34% and spend an average of 49 seconds per session, generating 48.51% of all events on the site and 10 of the 23 total key events recorded in the period. These are visitors who are arriving with intent and finding exactly what they are looking for when they get there.
What makes the Treemark data especially interesting is the strength of the organic social channel. Organic social accounts for 18.78% of sessions at 258 visits, but delivers the highest engagement rate of any channel at 67.83% and is responsible for 7 of the 23 key events recorded, representing 30.43% of all key events. This tells a clear story about the quality of the social audience the brand has built. The people following and engaging with Treemark on Facebook and Instagram are highly motivated, and when they click through to the website they are the most likely visitors to take action.
Direct traffic accounts for 34.21% of sessions at 470 visits, pointing to a strong and growing base of people who return to the Treemark website directly by name. For a premium brand where trust and reputation are everything, this level of brand recall is an encouraging and positive signal.
Across all channels, the website recorded 6,817 total events with an average of 4.96 events per session, confirming that visitors are actively exploring the site, browsing projects, and engaging with the content in meaningful ways.
If your premium trade or home improvement business needs a website that truly reflects the quality of what you do and attracts the right clients, contact getyouonline.co.uk for a free consultation.
From The Marketing Expert
Treemark was a project where getting the positioning right was everything. The brief was clear from the start: this is not a kitchen fitter, this is a premium bespoke design and installation business, and the website needed to communicate that without any ambiguity.
The design choices were all made with that objective in mind. The dark palette, the large format imagery, the animations, the burger menu. Every element was considered in the context of how a high end brand should present itself online. When you are selling bespoke, handcrafted kitchens and bedrooms at a premium price point, the website has to earn the trust of the right kind of client before they ever pick up the phone.
I am really pleased with how the site came together visually, and seeing it hold a page 1 position for "bespoke kitchens Nottingham" alongside some long established competitors is a great result. The social media engagement data is also a real highlight for me. It shows that the brand is building a loyal and genuinely interested following, and that those followers are converting into website visitors who take action.
