Queen Street Kitchens and Bathrooms
1queenstreet.co.uk
Queen Street Kitchens and Bathrooms is a premium kitchen and bathroom showroom based in Stoke on Trent, Staffordshire. Offering bespoke kitchens, custom bathrooms and fitted bedrooms, the business is built on quality craftsmanship, stunning design, and a genuinely personal service. Their showroom is a beautiful space that brings their work to life, and their portfolio of completed projects speaks for itself. The challenge was making sure that the right people could find them online and be compelled to get in touch.
The Challenge
When Queen Street Kitchens and Bathrooms approached getyouonline.co.uk, they had two very clear goals they needed their new website to achieve.
The first was to increase footfall to their showroom and drive more consultation bookings. For a business of this nature, getting potential customers through the door is everything. Once someone sees the quality of the showroom and sits down with the team, the experience speaks for itself. The website needed to inspire enough confidence and desire to make that first step happen.
The second goal was to generate a consistent flow of enquiries directly through the website. This was always going to be a challenge. The kitchen and bathroom installation market is highly competitive, particularly online, with a number of large national brands, franchise operations, and well established local companies all competing aggressively for the same search terms and the same customers. Ranking well and standing out in that environment requires both a well built website and a smart approach to SEO from day one.
Their existing online presence was not doing justice to the quality and character of their offering. A business with such a visually stunning product deserves a website that matches it, and that was not what they had.
The Solution
getyouonline.co.uk designed and built a new website for Queen Street Kitchens and Bathrooms at 1queenstreet.co.uk. The brief was to create something that truly showcased the beauty of what the business offers, using the client's own high quality photography to do the heavy lifting and let the work speak for itself.
The finished website is a genuine reflection of the Queen Street brand. Their distinctive navy and blue colour palette runs consistently throughout, keeping the design faithful to their existing identity while elevating it into something polished, modern, and compelling. It is the kind of website that makes visitors stop and take notice.
Key features of the website include:
- Stunning Visual Design: High resolution imagery supplied by the client is used throughout to showcase completed kitchens, bathrooms, and bedrooms in their best light. The photography does exactly what great photography should do on a website like this. It sells the dream.
- Book a Consultation Call to Action: A prominent, well placed consultation booking prompt encourages visitors to take the next step and make contact with the team, supporting the core goal of driving showroom visits and enquiries.
- Dedicated Service Pages: Separate, fully optimised pages for each of the main services offered, including bespoke kitchens, custom bathrooms, and fitted bedrooms. This structure supports both the user experience and the SEO strategy, ensuring each service has the visibility it deserves in search results.
- Recent Projects Section: A portfolio of completed work that gives potential customers a genuine sense of what Queen Street Kitchens and Bathrooms can deliver. Real projects build trust in a way that stock imagery simply cannot.
- Brochure Downloads: Allowing visitors to take something away with them and continue exploring the offering at their own pace, keeping the brand front of mind even after they have left the website.
- Frequently Asked Questions: Addressing common queries proactively, reducing barriers to enquiry and giving potential customers the information they need to feel confident reaching out.
- Google Reviews Feed: Live reviews pulled directly from the Queen Street Kitchens and Bathrooms Google Business profile, displaying genuine customer feedback on the website in real time and building trust with new visitors.
- Fully Responsive Design: The website looks exceptional across desktop, tablet, and mobile, ensuring that the quality of the visual experience is never compromised regardless of how a visitor is accessing the site.
- On Page SEO Optimisation: Every page built with search visibility in mind, targeting the key terms that prospective customers in Stoke on Trent and the surrounding area are actively searching for.
The Takeaway
Google Rankings
The search engine results achieved by Queen Street Kitchens and Bathrooms are a clear demonstration of what thoughtful, well executed web design combined with strong on page SEO can deliver, even in a competitive local market.
At the time of publication, the website is ranking in position 1 on page 1 of Google for "kitchen fitters Stoke" and in position 3 on page 1 for "kitchen showroom Stoke". Holding the top organic position for "kitchen fitters Stoke" is a particularly significant result. This is a term searched by people who are ready to act, homeowners who have decided they want a new kitchen and are actively looking for someone to fit it. Appearing first in those results means Queen Street Kitchens and Bathrooms is the very first business a potential customer sees at that crucial moment of intent.
Ranking third for "kitchen showroom Stoke" is equally valuable, placing the business firmly in the top tier of local results for a term that directly reflects what they offer. Together, these two rankings ensure Queen Street Kitchens and Bathrooms is visible to potential customers at every stage of their search journey, whether they are looking for a fitter or browsing showrooms for inspiration.
Achieving and holding these positions in a market where established national brands and franchise operations are competing for the same terms is a testament to the quality of the website build and the SEO foundation laid from the outset.
Google Analytics
The Google Analytics data for Queen Street Kitchens and Bathrooms tells an encouraging and positive story about how the website is performing for the business. With 999 total sessions recorded in the period reviewed and an overall engagement rate of 54.75%, the site is attracting visitors who are genuinely interested in what is on offer and spending meaningful time exploring it.
Organic search is comfortably the dominant traffic channel, accounting for 57.36% of all sessions at 573 visits. What is particularly impressive is the quality of that organic traffic. Organic search visitors show an engagement rate of 69.63%, spending an average of 57 seconds per session and generating over 63% of all events recorded on the site. These are not casual browsers. They are highly motivated visitors who have found Queen Street Kitchens and Bathrooms through Google and are actively engaging with the content, which is precisely the behaviour that leads to enquiries and consultation bookings.
Direct traffic accounts for 28.03% of sessions at 280 visits, reflecting a solid and growing base of people who return to the website directly by name. For a premium local showroom, this kind of brand recognition is an important indicator of a business that is building a genuine reputation in its area.
Organic social contributes a further 11.51% of sessions at 115 visits, showing that the brand's social presence is also driving meaningful traffic back to the website and extending the reach of the business beyond search alone.
Across all channels, the website recorded 4,878 total events in the period, with the average session generating 4.88 events per visit. Visitors are clicking, exploring, and interacting with the site at a healthy rate, which supports the core goal of converting interest into enquiries.
If your showroom or home improvement business needs a website that truly reflects the quality of your work and delivers real enquiries, contact getyouonline.co.uk for a free consultation.
From The Marketing Expert
Queen Street Kitchens and Bathrooms was a project I really enjoyed working on. When a client comes to you with genuinely beautiful work and a wealth of high quality photography to showcase it, the creative brief almost writes itself. The challenge is making sure the design does justice to the product, and I am really pleased with how the finished website came together.
The blue branding is distinctive and elegant, and keeping that running consistently throughout the site while building something that feels modern and well structured was a priority from the start. The dedicated service pages were important not just for the user experience but for the SEO strategy, and the results in Google already show that approach paying off.
Seeing a business like this achieve position 1 for a term as competitive as "kitchen fitters Stoke" is a great outcome, and it is exactly what a website of this quality deserves.
