DoubleD Surfaces
doubledsurfaces.co.uk
DoubleD Surfaces is a specialist automotive modification business based in Stamford, Lincolnshire. Offering vinyl wrapping, car window tinting, paint protection film, brake calliper painting, wheel painting, chrome deletion and more. They serve car enthusiasts and vehicle owners who demand exceptional quality and results they can be proud of. With a strong, edgy brand identity and a growing portfolio of stunning work, DoubleD Surfaces had everything they needed to stand out in the market. What they needed was a website that matched their energy and put them in front of the right audience.
The Challenge
DoubleD Surfaces came to getyouonline.co.uk with a brief that was both clear and exciting. They needed a website that could do two things at once: showcase the quality of their work in a way that truly resonated with car enthusiasts, and rank well enough on Google to generate a consistent flow of leads for the business.
The automotive modification market attracts a very specific kind of customer. Car enthusiasts and petrol heads have high standards and can spot an uninspiring website from a mile away. A generic, off the shelf design was never going to cut it. The DoubleD Surfaces brand is bold, urban, and unapologetically distinctive, built around a striking logo that carries real personality. The website needed to complement that identity and feel like a natural extension of it, something that speaks the same language as the audience it is trying to reach.
At the same time, the practical commercial requirement was equally important. A great looking website that nobody can find is not a business asset. DoubleD Surfaces needed to be visible in search results for the terms their potential customers are actually using, and they needed that visibility to translate into genuine enquiries.
The Solution
getyouonline.co.uk designed and built a bold, visually striking website for DoubleD Surfaces at doubledsurfaces.co.uk. From the dark colour palette and dramatic imagery through to the overall layout and tone, every element of the design was crafted to speak directly to the car enthusiast audience while keeping the DoubleD brand front and centre throughout.
The result is a website that looks and feels exactly like DoubleD Surfaces. Urban, confident, and built for people who take their vehicles seriously.
Key features of the website include:
- Edgy, Brand Led Design: A dark, dramatic visual identity that complements the DoubleD Surfaces logo and branding perfectly. The design has been built to appeal directly to car enthusiasts and feels authentically aligned with the world the business operates in.
- Recent Projects Section: A showcase of completed work that demonstrates the quality and variety of what DoubleD Surfaces can deliver. Real projects using real results are the most powerful sales tool available in this industry, and this section puts them front and centre.
- Photo Gallery: A dedicated gallery of high quality imagery allowing visitors to browse the full breadth of the DoubleD portfolio and get a genuine sense of the craftsmanship behind every job.
- Video Gallery: Pulling content directly from the DoubleD Surfaces YouTube channel, the video gallery keeps the website fresh and dynamic without requiring manual updates, and gives potential customers an immersive look at the work in action.
- Live Instagram Feed: Displaying the latest posts from the DoubleD Surfaces Instagram account directly on the website, ensuring the site always feels current and active while extending the reach of the brand's social content.
- Facebook Feed Integration: Pulling posts directly from the DoubleD Surfaces Facebook page onto the website, creating a seamless connection between the brand's social presence and its online home base.
- Get a Quote Call to Action: A prominent, well placed quote request prompt throughout the site designed to convert interested visitors into leads as efficiently as possible.
- Dedicated Service Pages: Clear, individual pages covering each of the main services offered, built to support both the user journey and the SEO strategy by targeting the specific terms potential customers are searching for.
- Fully Responsive Design: A website that looks and performs brilliantly across desktop and mobile, ensuring the visual impact of the design is never lost regardless of how a visitor is viewing it.
- On Page SEO Optimisation: Built from the ground up with local search visibility in mind, targeting the key terms that car enthusiasts and vehicle owners in Lincolnshire and the surrounding area are using to find services like DoubleD Surfaces.
Customer Feedback
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Wow! The customer service was exceptional, the work was flawless, and they met the deadline. I was blown away by how impressive my website looked after the team worked on it. The job performance and quality were top-notch. I highly recommend get you on line website service to anyone looking for the best quality and service. 100 out of 10!!!
DoubleD Surfaces Limited
via
Google
Our Response
DoubleD Surfaces was one of those projects where the brief immediately gets you excited. When a client comes to you with a brand that already has real personality and asks you to build something that matches it, that is a genuinely enjoyable creative challenge.
The design needed to feel authentic to the audience. Car enthusiasts are discerning, and they respond to things that feel genuine rather than polished for the sake of it. Getting the tone right, from the dark visual palette through to the way the content is presented, was the priority from the start. Integrating the YouTube, Instagram, and Facebook feeds was also an important part of making the site feel alive and current without putting the burden of constant updates on the client.
The Takeaway
Google Rankings
The Google rankings achieved by DoubleD Surfaces demonstrate exactly what a well built, well optimised website can deliver for a specialist trade business, even when competing in a market that spans well beyond the immediate local area.
At the time of publication, DoubleD Surfaces is ranking in position 1 on page 1 of Google for "car wrapping Stamford" and in position 3 on page 1 for "vinyl wrapping Lincolnshire". The position 1 result for "car wrapping Stamford" means that anyone in the local area searching for this service will find DoubleD Surfaces before anyone else. That is as strong a local ranking as it is possible to achieve, and it puts the business in an unbeatable position for capturing high intent local customers at the exact moment they are ready to enquire.
The position 3 result for "vinyl wrapping Lincolnshire" is equally impressive. Lincolnshire is a wide geographic area, and ranking in the top 3 organically for a county wide term means DoubleD Surfaces is attracting potential customers from a significantly larger pool than their immediate postcode alone. For a business that offers a specialist, destination worthy service like quality vinyl wrapping, the ability to draw customers from across the county is a genuine commercial advantage.
Together, these two rankings ensure DoubleD Surfaces is visible and competitive at both a local and a regional level, maximising the reach of the business through organic search alone.
Google Analytics
The Google Analytics data for DoubleD Surfaces tells a confident and encouraging story about how the website is performing. With 964 total sessions recorded in the period reviewed and an overall engagement rate of 55.5%, the site is consistently attracting visitors who are actively interested in what DoubleD Surfaces offers and taking the time to explore it properly.
What really stands out in the data is the dominance and quality of organic search traffic. Organic search accounts for 62.24% of all sessions at 600 visits, making it comfortably the largest single traffic source. The quality of those visits is exceptional. Organic search visitors show an engagement rate of 63.5%, spending an average of 53 seconds per session and generating 66.29% of all events recorded on the site. Most significantly, organic search is responsible for 147 out of the 168 total key events recorded in the period, representing 87.5% of all key events. These are the visitors who are most likely to pick up the phone, fill in a quote form, or take meaningful action, and they are arriving through Google in greater numbers than any other channel.
Direct traffic accounts for 25.41% of sessions at 245 visits, reflecting a solid and growing base of returning visitors and people who seek out the DoubleD Surfaces website directly by name. This is a healthy sign of brand awareness building over time.
Organic social contributes a further 11% of sessions at 106 visits, which is a positive indicator that the social media presence and the live feeds integrated into the website are working together to drive traffic back to the site and keep the audience engaged across multiple touchpoints.
Across all channels, the website recorded 5,189 total events with an average of 5.38 events per session, confirming that visitors are not simply landing and leaving. They are clicking through services, browsing the gallery, watching videos, and interacting with the content in meaningful ways.
If your automotive or specialist trade business needs a website that truly captures the character of your brand and delivers consistent leads through search, contact getyouonline.co.uk for a free consultation.
From The Marketing Expert
Seeing the site hold position 1 locally and rank in the top 3 county wide for such a competitive niche is a result the whole team is proud of. The analytics back it up too, with organic search driving the overwhelming majority of the key events on the site. That is the goal every time.
