Cleaver Meats Ltd
cleavermeatsltd.co.uk
Cleaver Meats Ltd is a well established butchers business based in Derbyshire with a proud heritage of providing customers with quality, fresh meat. Having built a strong reputation locally over many years, the team at Cleaver Meats recognised a significant opportunity to grow beyond their traditional customer base and take their offering nationwide. What followed was a complete digital transformation, turning a local trade business into a thriving ecommerce operation selling quality meat and meat box bundles to customers across the UK.
The Challenge
Cleaver Meats approached getyouonline.co.uk with a clear goal in mind. They wanted to sell meat online, reaching customers well beyond the local Derbyshire area. The challenge was significant. The online market for quality meats and meal box deliveries is highly competitive, with a number of established national players already dominating search results. Simply having a website was never going to be enough.
Cleaver Meats needed a modern, fully functioning ecommerce website that could hold its own against the competition, supported by an aggressive and consistent digital marketing strategy. The website itself needed to be intuitive for customers to use, straightforward to manage from a stock and orders perspective, and built with search engine optimisation at its core from day one.
As a long standing client of getyouonline.co.uk, Cleaver Meats already had an existing web presence. The task was to evolve that into something far more powerful, both in terms of functionality and online visibility.
The Solution
getyouonline.co.uk designed and built a comprehensive, fully ecommerce website for Cleaver Meats Ltd at cleavermeatsltd.co.uk. Drawing on our experience of building high performing websites for trade and retail businesses, we developed a platform tailored specifically to the demands of an online butchers, ensuring it was fast, professional, easy to navigate, and optimised for conversion.
Key features of the website include:
- Featured Products and Special Offers: Prominently displayed to drive sales and encourage repeat purchases.
- Customer Login and Loyalty Scheme: Rewarding returning customers and encouraging long term brand loyalty.
- Stock Control: Giving the team at Cleaver Meats full control over product availability in real time.
- Frequently Asked Questions: Reducing pre purchase queries and giving customers the confidence to buy.
- Google Reviews Integration: Displaying genuine customer feedback directly on the website to build trust.
- Stripe Payment Processing: A secure, reliable, and widely trusted payment gateway for seamless transactions.
- Built In Spam Protection: Keeping the website and customer data safe without impacting user experience.
- Order Management System: Enabling the team to manage, process, and fulfil orders efficiently.
- Delivery Fee and Shipping Management: Flexible configuration to support UK wide delivery logistics.
- Delivery Address Book: Allowing customers to save multiple delivery addresses for added convenience.
- Discount Codes: Supporting promotional campaigns and driving conversions.
- Out of Stock Substitutions: Ensuring customers always have options and reducing abandoned orders.
In addition to the website build itself, getyouonline.co.uk also provides ongoing marketing support for Cleaver Meats, which includes:
- Seasonal Promotions: Timed campaigns to capitalise on key periods throughout the year such as Christmas, Easter, and summer barbecue season.
- Email Marketing: Regular communications to the customer base, keeping Cleaver Meats front of mind and driving repeat orders.
- Blog Posts and News Articles: Fresh, relevant content that supports SEO performance and positions Cleaver Meats as a trusted authority in their field.
- Recipes: Engaging content that adds genuine value for customers and encourages them to explore new products.
- Facebook Marketing: Targeted social media activity to reach new audiences and maintain an active brand presence.
Customer Feedback
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Great company, can't recommend them enough. All the staff are always helpful & on point with everything. They have looked after our website for a fair few years now, and it always looks great. Totally recommend to anyone from a small businesses to large established businesses you won't go wrong!!!!!
Cleaver Meats
via
Google
Our Response
Thank you so much for your kind words and for taking the time to recommend us. We are thrilled to hear that you are satisfied with our services and that our team has been able to consistently meet your expectations. Your recommendation means a lot to us, and we look forward to continuing working together. If there's anything else we can assist you with, please don't hesitate to reach out.
The Takeaway
Google Rankings
The results speak for themselves. At the time of publication, Cleaver Meats Ltd is ranking in position 4 on page 1 of Google for the search term "online butchers that deliver". This is an extraordinarily competitive keyword, with national brands and well funded competitors vying for the same visibility. Achieving and holding a top 4 position in this space is a significant accomplishment.
For a business that was previously operating predominantly on a local level, reaching page 1 for a nationally searched term means that Cleaver Meats is now being discovered by thousands of potential customers across the UK who are actively searching for exactly what they offer. This kind of organic visibility is invaluable, delivering a consistent stream of high intent traffic without relying solely on paid advertising.
This ranking is a direct result of the SEO focused approach taken from the outset, combined with the ongoing content marketing and digital strategy delivered by the team at getyouonline.co.uk.
Google Analytics
The Google Analytics data paints an equally impressive picture. With over 35,500 total sessions recorded in the period reviewed and an engagement rate of 66.85%, it is clear that visitors to the Cleaver Meats website are not simply landing and leaving. They are actively exploring the site, browsing products, and spending meaningful time with the brand. The average engagement time per session of 2 minutes and 19 seconds is a strong indicator that the website is doing its job and converting interest into action.
Organic search accounts for over 56% of all sessions at 19,936 visits, confirming that the SEO strategy is delivering sustained, compounding results. Direct traffic is the second largest channel at nearly 25%, which reflects strong brand awareness and a growing base of returning customers who seek out Cleaver Meats by name.
Paid search and organic social contribute a further combined 12% of sessions, and the data shows that paid search delivers a particularly strong engagement rate of 83.02%, suggesting that the paid campaigns are well targeted and attracting genuinely relevant audiences.
With 1,424 key events recorded and nearly 342,000 total events across all sessions, the website is not only attracting visitors, it is actively driving them through the customer journey. These are the numbers of a website that is working hard for the business, day in and day out.
Looking to take your food or retail business online and achieve results like these? Contact getyouonline.co.uk for a free consultation and find out what we can do for you.
From The Marketing Expert
Working with Cleaver Meats on this project has been a really rewarding experience. It is always satisfying to see a business you have worked alongside for a long time take that next step and commit to a bigger ambition, and that is exactly what happened here.
The ecommerce build required careful thought at every stage. Selling fresh meat online comes with its own unique set of requirements around stock management, delivery logistics, and customer communication, and we made sure the platform addressed all of those needs from the ground up. Combining that with an ongoing marketing strategy covering email, social, and content has been key to the growth Cleaver Meats has seen in their organic rankings and overall traffic.
It is a great example of what can be achieved when a business is willing to invest properly in their digital presence.
