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What Is Google Analytics?

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Google Analytics is a free tool that gives you insights into how users find and use your website. This tool is used to track and monitor traffic to your website; providing you with valuable information about your website’s visitors.

Google Analytics makes it easy to keep track of your customer’s journey by connecting customer behaviour, channel performance, and more across your website.

What Does Google Analytics Tell Me?

Google Analytics records and displays the following:

  • The number of visitors to your website on a daily, weekly or monthly basis.
  • The number of new visitors to your website.
  • How popular each page on your website is and what traffic it gets.
  • On average, the amount of time spent on your website.
  • The pages that your customers enter and exit your website through.

In addition to the information mentioned above, Google Analytics can also track referral traffic. I.e where the visits to the website come from. For instance, visits from search engines, direct visits, website referrals and marketing campaigns including Pay-Per-Click advertising, social media and email marketing.

How Does Google Analytics Track Data?

Google Analytics tracks all of its data by a unique tracking code that we install on every page of your website.

Why Is This Information Important?

Google Analytics helps you make informed decisions based on data. Knowing the behaviour of visitors to your website is invaluable.

Having access to this information allows you to gain a deeper understanding of your audience, which means you are able to make tailor the content of your website to interact with this audience and increase conversions.

Recognising the origin of visitors, their loyalty and the most popular pages of your site highlights areas for potential improvements, offers and incentives to retain those visitors and turn them into prospects.

What Next?

Understanding what your data is telling you can sometimes be difficult, and the more data you have coming in, the more overwhelming the task can become. That’s where we come in.

We offer training and advice on how to make the most out of your Google Analytics account, so get in touch today on 01159 722 050 or email

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