Is Your Website Mobile-Friendly?
According to Google; "Over 50% of searches carried out on Google each month are done via mobile."
More users than ever are turning to their phones to carry out searches and as a result, Google has updated its algorithms to essentially favour websites that are mobile-friendly and show these in the results before websites that aren’t mobile-friendly. This has been done in a bid to improve users’ experience when using Google to search and with a stat like the above, it’s no wonder Google are doing so.
But what do we mean by mobile-friendly?
Ever visited a website on your mobile and the website fits your screen? This means the website is mobile friendly! No pinching or zooming to try and navigate around the website, no sentences that fall off the side of the page; it essentially looks like a miniature version of your website.
The following scenario better explains the reasons behind these change in Googles’ algorithms.
User A) Clicks onto your website via their mobile; they can read, interact and scroll through the website and then with ease, navigate to your contact form to send an enquiry
User B) Clicks onto your website via their mobile; pinching, zooming and stretching your web page to read a small amount of information and after a lengthy amount of time, eventually navigate to your contact form to send an enquiry
Which user do you think is more likely to follow through on your website to get in touch or make a purchase? The better the usability of your site is, the more likely the visitor will get in touch with you rather than click off your site and go to your competitors. This is one of many valuable reasons why Google are now favouring mobile friendly sites; to rid visitors of the above frustrations and make Google search results more user-friendly.
Is my website mobile friendly?
We have a handy tool on our site that lets you check if your website is mobile-friendly.
Scroll down on the home page to find it!
If you would like any more information on how to make your website mobile friendly, we’d love to hear from you, give us a call on 01159 722 050