Turning Your Website Into A Website That Generates Enquiries
A website is an essential requirement for any business. It is a way to attract business and generate new enquiries. However, having a well-designed, good looking website is not enough.
You need to ensure your website is working to generate new enquiries; that your website is bringing in the sales you need.
In the past, your website could be a passive entity. Somewhere you could add your company information and then leave it alone. Now, you need to engage with your audience more directly and keep your website relevant, with fresh and up to date new content.
Once your website has been indexed on Google, you need to ensure you are attracting visitors and turning them into sales. Here are our top tips to enable your site to generate more enquiries.
Is Your Landing Page Engaging?
The average website visitor has a short attention span. For this reason, you should consider your landing page i.e concentrate on the page that your visitors first land on.
Does this tell your visitor exactly what your company does? Does it tell them why you are unique? Do the pictures best convey your company?
Your landing page should be simple with minimal content and a clear call to action.
Let People Know Who You Are
Ensure your phone number and email address are on the website and in a prominent place. If you have a landline then use it on your website, it shows you’re local.
Ensure Your Website Is Mobile Friendly
Users are viewing websites on mobiles more and more. If a user can’t view your website on a tablet or phone then they will go onto the next one that they can! Don’t lose potential enquiries for something as simple as having a mobile-responsive website.
Add Pictures & Reviews
Visitors to your website want to know that you offer an excellent service and can be trusted. Reinstate this with reviews and pictures of your work.
Monitor & Analyse Your Site
The internet doesn’t stand still. You need to constantly be updating content then tracking, monitoring and analysing your efforts online. Find out where your enquiries are coming from and always create new, relevant content tailored to your audience to entice them in.
If you need to review your presence online, then look no further! We are specialists in web design and marketing across Nottingham.
Contact our specialist team today on 01159 722 050 for a free consultation and web design quote.