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The Benefits of PPC

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Now your website is live, it’s time to consider the ways you can market your website and increase traffic.

Competition is fierce and with Google processing over 3.5 billion searches a day and 1.2 trillion searches per year worldwide, the race is on for the number one spot at the top of a Google search!

Let’s face it, it can take more time than you’d anticipated to get your new website to rank well organically and granted, there are many factors within Google’s algorithms that can affect your website rankings.

What can you do to improve traffic to your website?

A popular way method is Pay-per-click advertising (PPC).

Pay-per-click advertising (PPC) is a form of search engine marketing via Google search which allows you to market your business through sponsored adverts. Typically, these are shown at the top of any search, above any organic listing.

With this form of advertising you only pay when your advert is clicked. A daily budget is set, so you only pay for clicks within the parameters of your budget.

A PPC campaign is made up of a series of adverts that target a certain group of key words or phrases that are relevant to your business. This clever combination of keywords, persuasive adverts, combined with a series of call to actions, allows you to reach a highly targeted and relevant audience, which can ultimately generate sales.

These days, paid adverts currently dominate the top of any Google search. If you bear in mind that Google has recently reported that just under 60% of searches worldwide are now done via a mobile device, if your advert is shown in the top spot on a mobile, you are increasing the likelihood for a user to click twofold.

Your website may rank organically on the 3rd page but do you think a mobile user is going to be keen on scrolling all that way?

By creating a PPC campaign you are essentially buying traffic to your website, which in turn can drastically improve your organic rankings, so why not give PPC a go?

If you would like any more information on PPC advertising then get in touch 01159 722 050 or tweet us! @getuonline

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