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What Is Pay-Per-Click Advertising

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Whether you’re looking to bring new visitors to your website, increase sales or get the phone ringing, Pay-Per-Click Advertising can help!

What Is Pay-Per-Click Advertising?

Pay-Per-Click advertising (PPC) is part of Google AdWords, which is an online advertising platform to help drive targeted traffic to your website. These adverts typically display at the top of Google and as a result, dominate the front page.

Visitors from PPC are 50% more likely to purchase something than organic visitors.

How Does Pay-Per-Click Advertising Work?

The first thing to keep in mind is that Google Adwords is an auction, the biggest auction in the world!

Every time a search happens, Google runs an auction. Essentially, advertisers bid on keywords and phrases that they want to trigger their advert. Google then displays a list of these adverts based on bid amount, relevancy and proximity to the user at the top of the front page.


Why Use Pay-Per-Click Advertising?

PPC allows you to take advantage of the billions of searches carried out on Google each day and gives your business visibility even if your websites organic rankings are poor

With more traditional forms of advertising you pursue the customer, but with Pay-Per-Click Advertising, the customer finds you!

PPC is far more targeted than any other form of advertising and as a result, is much more cost effective. You control your Budget, setting a maximum bid and only pay when someone clicks through to your website.

PPC helps you grow your business by targeting those customers who are most likely to buy your products when they are looking to buy.

The information derived from your PPC data can help you make decisions on all aspects of marketing from the wording on your website, which keywords and phrases work best to drive sales, right through to the best time of day to advertise.

Adwords plays a vital part in marketing and growing your business online.


Our Service To You

In the first instance, we carry out keyword research to determine what are the most relevant and searched keywords/phrases before selecting those that have a high search volume and low cost per click.

We then create a series adverts to drive traffic to your site. We add a series of ad extensions to maximise the prominence of these adverts.

We also tailor these adverts to maximise their performance. Ways we can tailor the adverts include:

  • Location
  • Time of Day
  • Device

We manage your campaign/s for you and on a monthly basis, this monthly management includes:

  • Daily performance review
  • Addition of negative keywords
  • Rewriting of adverts (if needed)
  • Adjustment of keyword bids
  • Monitoring of quality score for keywords
  • Tracking of conversions
  • Daily bid management
  • Keyword bidding optimisation
  • Ad Extension monitoring and optimisation
  • Opportunity monitoring in relation to performance of the ad
  • Weekly/monthly performance report
  • Online performance dashboard

Alongside this we provide monthly reports so you can see exactly what your return on investment is. What’s more, this report covers information that is vital to better understanding your audience that you can use in marketing your business in other ways.

Take your online marketing to the next level. Get in touch today to discuss setting up PPC to drive more enquiries to your website. Call us on 01159 722 050 or email

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