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First look at Google AdWords Alpha

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Google AdWords is in the process of rolling out a new interface and we have been lucky enough to get a sneak peak of it! We were so thrilled about this we wanted to share our find with you.

On the left is the overview screen which as you can see is a lot more visual and certainly assists in quickly determining successful keywords and campaigns before diving into the hard figures.

New to the overview screen is the devices area which shows a breakdown of the cost, impressions and clicks per device.

Gone are the days of a slow timing out interface, Alpha is quick loading and you can click between all the different menus. Not only this but navigation overall is simpler, making the data far easier to digest.

Similar in design to Google Analytics, Google has recently announced that the new interface will be rolled out to even more AdWords accounts in the next few months so keep your eye out!

 

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